The Amaroni Brand of Pet Beds was launched in February 2005. The idea began with a meeting between ourselves and a small manufacturer, based in the United Kingdom, in October 2004. The manufacturer was already manufacturing a range of products made using high quality wood raw material, including pet beds. It was mutually agreed that we at Amaroni would obtain the exclusive distribution rights to the wooden pet bed frame. 

Employing the services of another UK based manufacturer, we set about having manufactured, the cushion inserts. Using a blown fibre which meets all British Standards, a soft and luxurious insert was created, very much like the cushions you would find on your own sofas.

We wanted to create the feel of complete luxury and what better fabric than suede to achieve this goal. However suede is a delicate fabric and hence we opted for a 100% polyester suede effect fabric, which is not only machine washable, but also, maintains the look, the feel and the luxury of suede. Conscious of life's little accidents, we opted to have the covers Teflon coated and PU lined, thus making them water resistant.

Hence the Amaroni Lounge Bed for Cats and Dogs was born. Since then, we have added our Amaroni Dog Coats to the range as well as introducing the Amaroni Deluxe Bed and the Amaroni Classic Bed.

The Amaroni Brand now encompasses the Amaroni Pet Range, The Amaroni Horse Accessories Range ( www.horse-accessories.com),Amaroni Netherlands (www.amaroni.nl),The Amaroni Homeware and Kitchenware Range (www.amaroni.com), Amaroni Horse Racing Syndicates (www.amaronibloodstock.com) and The Amaroni Divoza range of equestrian products encompassing over 8,000 products (www.divoza.co.uk).

Our main principle across all our business's is to offer you the consumer, a high quality product at a reasonable price and a service level second to none. Finally as animal lovers and owners of both horses and dogs, all our products  have been designed with our own pets in mind.

We look forward to being of service to you.

Vijay Advani

Managing Director